'THINKING LIKE OWNERS, ACTING LIKE OWNERS'
THE SALDANHA STEEL CONSENSUS FORUM (CONFO)
Saldanha Steel: The Company
Saldanha Steel is a new company founded on modern principles. Conceptualised and
its viability motivated on the principles and assumptions underlying the mini-mill
philosophy, the company has a flat organisation structure with highly qualified,
multi-skilled and flexible people.
Saldanha Steel is a mini-integrated steel works, converting iron ore to liquid iron
and direct reduced iron which is processed to liquid steel and finally to hot rolled
steel. The product is destined for international markets and produced with state
of the art technology. Being export focused, calls for products of exceptional quality,
and this, combined with the technological complexity of production facilities and
control systems, requires a calibre of workforce hence unequalled in the steel industry
in South Africa.
The Saldanha Steel project was a joint business initiative by Iscor and the Industrial
Development Corporation (IDC). It is one of the largest private capital projects
ever to be undertaken in South Africa. During the latter half of 2001 Iscor acquired
the IDC's share in Saldanha Steel. As a result Saldanha Steel formally became a
business unit of Iscor Limited on 1st March 2002, with integration fully effective
one year later.
Since inception Saldanha Steel was committed to the ideal that the company's staff
complement should reflect the demographics of the area within which it operates
and it is Saldanha Steel's philosophy to, as far as possible, provide job opportunities
to people from the local community. Saldanha Steel is also proud to be a world leader
in the field of environmental control and management.
Operational and cost efficiency is one of Saldanha Steel's most important marketing
strategies. Using low cost raw materials and modern technology enables Saldanha
Steel to be a steel plant with a production cost which is one of the lowest in the
world.
The CONFO
During August 1997, about 50 elected and nominated Saldanha Steel employees investigated
the possibility of establishing an institutionalised participatory management system.
The group concluded that the collective capabilities and energy, diversity and lateral
thinking of everyone concerned should be integrated to bring our vision to a successful
conclusion.
The group's view was that dedicated teamwork, combined with state-of-the-art technology,
would no doubt lead to a world force that had to be reckoned with. In short, a company
with 'employees who act and think like owners of the company'.
The broad framework for the CONFO was thus developed as a joint effort, and a smaller
working group was requested to attend to the finer details of the system. This resulted
in the unanimous adoption of the Constitution of the CONFO on 10th December 1997,
elections followed and the historic first meeting of the CONFO took place on 6th
March 1998.
Providing for Saldanha Steel's changing circumstances the CONFO's Constitution has
been updated over the years, with fifth revision formally adopted on 28th January
2003 to provide for full integration with Iscor effective 1st March 2003.
Following LNM Holdings' acquisition, matters changed once again when Ispat Iscor
became known as Mittal Steel South Africa Limited on 14th March 2005. The Mittal
Steel group is the world's largest and most global steel company, with 14 operations
on four continents with 165 000 employees of over 45 different nationalities.
Saldanha Steel's Values
Saldanha Steel wishes to utilise the technical competencies of its people best by
applying a people centered management approach, employee participation and sound
communication processes. It was also realised from the outset that an adversarial
relationship between management and staff would largely nullify the efforts to strive
for technological excellence and global competitiveness.
The traditionally directive management style simply had to make way for a more modern
and participatory approach to people management, based on jointly created values
such as respect, inclusivity and transparency. Aimed at creating one team and avoiding
an 'us and them' situation, the value of respect is particularly important.
Aspects taken into account when developing the CONFO
Some of the aspects taken into account when developing this institutionalised employee
participation system were:
- its purpose and scope
- underlying organisational values
- jurisdiction and decision-making capabilities
- extent of involvement in decision-making
- process issues (including collective bargaining and consensus-seeking)
- managerial accountability and prerogative
- legitimacy and transparency
- representivity and inclusivity
- communication needs / flow of information
- current and desired company cultures
- impact on all staff
- interface with line management structures
- provision for and roles of trade unions
- disclosure of information
- conflict resolution
- efficiency
- regulation of activities
- external facilitation, eliminating potential bias
- gathering of information and informed decision-making
- urgent decision-making
- accountability and constitutional rights
- prevailing labour legislation
- current international best practices in the arena of employee participation
- how to improve the chances of consensual decision-making
- amendment and termination of the system
The CONFO The most senior consensus-seeking body at Saldanha Steel
The CONFO plays a central role in the management of people at Saldanha Steel by
formally providing a mechanism for employee participation in issues related to the
human dimension at the company. The CONFO essentially determines all local policies
and practices applicable to the employees Saldanha Steel - an important role and
also an important opportunity to influence managerial decision-making. In addition,
following integration with Iscor, the CONFO may also achieve consensus on Iscor-wide
policies for subsequent decision-making by Iscor's Executive Management.
The CONFO does not get involved in day-to-day operational issues that are dealt
with by line management. The philosophy at Saldanha Steel is that there is no substitute
for a healthy trust relationship between a supervisor/manager and subordinate. The
CONFO therefore solely concentrates on policies, procedures and practices. Whilst
linked to it and having access to it, the CONFO operates independently from the
normal line management structures and is externally facilitated by Change Management Facilitation. The CONFO is not accountable to line
management. It is an autonomous body and is accountable only to the various constituencies
it represents. It is an approach which, for its success, depends on consensus-seeking
through joint problem solving, common goals and shared values.
Representing the whole of Saldanha Steel, the CONFO strives to be as inclusive and
as representative as possible. All the various categories of employees as well as
the various departments in which they work are democratically represented at the
CONFO.
The various shifts and sections are democratically represented and provision
has been made in addition for interest groups as may be applicable and specifically
includes trainee experts as prospective employees. It is also possible for the Steering
Committee to invite other participants as and when it may be required, and in accordance
with the agenda proposed. Provision is made for representation by the General
Manager of Saldanha Steel, members of the senior management team as well as both
recognised trade unions (NUMSA and Solidarity).
The CONFO is intended to represent the views and interests of all staff members
of Saldanha Steel and its composition was conceived as reflected in the diagram
reflected below. Most CONFO participants have undergone extensive training - including
a certificate programme in workplace relations at a tertiary educational institution.
Meeting on a monthly basis, the CONFO serves as an opportunity for Saldanha Steel
to integrate its collective people resources, for internal stakeholders to participate
in policy decision-formulation processes and to equip all with the competencies
required to jointly determine the human future of Saldanha Steel. Consensus is sought
on all relevant policy issues that may affect staff through extensive consultation,
disclosure of information and constructive dialogue that endeavours to promote common
understanding. Business information features prominently on the CONFO's agenda.
The CONFO represents a win-win approach with a broad span of involvement, mature
interaction and a thorough understanding of the business imperatives faced by all
Saldanha Steel stakeholders.
The Steering Committee Driver of progress
A representative Steering Committee, appointed from its ranks by the CONFO, receives
issues for discussion and draws up the agenda for the CONFO's meetings. It serves
as a co-ordinating working group for the larger body and in general enhances efficiency
of discussion at the CONFO.
Managed by the Steering Committee, preparatory work is mostly done by representative
Task Groups, accountable to the CONFO. Any employee of Saldanha Steel may forward
any appropriate issue for discussion to the Steering Committee and/or CONFO - either
directly to the Steering Committee or alternatively via his/her CONFO representative.
The Steering Committee also fulfils a general climate monitoring role, develops
proposals for the continuous improvement of the CONFO and its functioning, would
refer matters to appropriate channels as may be appropriate under the circumstances
and convenes normal and extraordinary meetings of the CONFO. The Steering Committee
renders assistance during all CONFO-related election processes.
Task Groups Ensuring Informed Discussions at the CONFO
Task Groups are appointed by the CONFO (or where necessary by the Steering Committee)
to attend to the collection of information and the formulation of proposals for
eventual submission to the CONFO. Any employee of Saldanha Steel may be appointed
as a Task Group member, and sometimes external experts or facilitators may also
be approached for assistance. Depending on the nature of the matter under consideration,
Task Groups may sometimes be required to follow an extensive work-shopping and consultative
approach before submission of its proposals to the CONFO. The draft documents submitted
to the CONFO by Task Groups should reflect the scope and depth of their information
gathering process with a view to promote informed and meaningful discussions at
the CONFO. This is the key to the facilitation of consensus at the CONFO.
How does the CONFO decide on issues? Does senior management have a 'special' say
at the CONFO?
Externally facilitated, the CONFO makes its decisions (or recommendations to Executive
Management) on a basis of consensus, which means that all participants would agree
on a single proposal as the optimal solution that can be arrived at after thorough
investigation of all the relevant alternatives to the matter. Consensus does not
necessarily mean that everyone is 100% satisfied, but that everyone acknowledges
the reasonableness of the proposal and is prepared to accept it. Management does
not have a 'special' say at the CONFO. In fact, each participant has an equal say
at the CONFO.
Does the CONFO negotiate better conditions of employment for employees?
'Yes' and 'No'. A definite 'yes' in the sense that the CONFO has achieved consensus
on all the conditions of employment for all Saldanha Steel employees to date - with
the most recent amendments taking place in September 2002 to successfully effect
complete alignment of all conditions of employment with those of Iscor.
In addition, the CONFO may also recommend further amendments and/or improvements
to the conditions of employment of Saldanha Steel employees as may be appropriate
under the circumstances.
But a definite 'no' in the sense that the route that the CONFO would follow would
not be a typical traditionally adversarial (positional) negotiations process. The
CONFO operates on a basis of information-sharing, consensus-seeking, constructive
dialogue, problem-solving and consultation. Its activities are characterised by
the agreed value of mutual respect and a mature, constructive approach to distributive
matters is favoured.
Prior to integration with Iscor, the CONFO also dealt with (and consistenly achieved
full consensus on) all traditional 'collective bargaining' matters. The consistent
achievement of consensus in respect of annual salary increases in particular is
possibly one of the CONFO's most remarkable and unique achievements (and perhaps
an international precedent?) as these were also consensually determined at the CONFO
- every year since the inception of the CONFO in March 1998 up to integration with
Iscor in March 2003.
As a result of integration with Iscor, collective bargaining now takes place at
Iscor's Central Negotiations Forum.
And if the CONFO cannot agree on something? What would then happen?
Should any member of the CONFO be of the view that he/she (or their constituencies)
cannot live with what is being tabled at the CONFO, such a single person is able
to prevent the CONFO from achieving consensus.
A whole series of conflict resolution actions may then be embarked upon prior to
finalising a decision or recommendation, all of them effectively aimed at promoting
consensus. Some of these include reconsideration by the Task Group and/or a special
CONFO meeting. Some measures are somewhat more technical and legalistic and even
extends to a process of advisory arbitration by external experts with due regard
to managerial accountability.
Suffice to say that it is very important to the CONFO that consensus must be achieved
and there has been absolutely no exception on any issue whatsoever since its inception
to date.
What information is made available? Does the CONFO function transparently?
The CONFO most certainly also has to do with complete transparency and legitimacy of corporate
governance. The CONFO is aimed at, amongst others, enrichment of the policy decision-making
process with as much relevant information as possible. Proposals and draft, recommended
policies are tested from all the different perspectives as the CONFO strives to
accommodate all the different needs and interests in an inclusive fashion. It is
therefore expected of all role players to disclose all relevant information during
the discussion process in a highly transparent manner.
However, due regard was given to the Constitution of South Africa, sound international
information disclosure practices and norms (e.g. ACAS) as well as legal considerations
during the development of the CONFO's Constitution. Individual privacy is maintained
and legally privileged information may not be disclosed. In cases where the disclosure
of information could be detrimental to the company's competitiveness, confidentiality
would also be maintained to protect the business of Iscor and the Mittal Steel Company.
How do the activities of the CONFO impact on the employees of Saldanha Steel?
The matters dealt with at the CONFO impact on each and every employee of Saldanha
Steel in a very important way. Examples of matters discussed (and full consensus
reached) to date include the following:-
- annual salary increases, the annual salary review process as well as all conditions
of service (since the CONFO's inception in 1997 up to the complete integration with
Iscor when it was moved to Iscor's Central Negotiations Forum with effect from 1st
March 2003)
- remuneration and remuneration package structuring
- incentive and bonus schemes
- shift rosters
- working hours
- performance management systems
- overtime payment
- time off arrangements
- all conditions of employment (previous and current)
- employment equity policy, targets and implementation (legal compliance)
- disciplinary code and grievance procedure
- health care policy
- community involvement
- delegation of authority
- computer software policy
- smoking policy
- health and safety issues
- training and skills development-related issues
- liquor policy
- industrial relations policies
- recognition criteria for unions
- substance abuse policy
- ethical business practices
- company values (jointly created)
- adherence to company values
- theft policy
- employment policy, practice and procedures
- language policy
- security arrangements
- sexual harassment policy
- training and skills development (legal compliance)
- employment equity process and monitoring thereof
In addition to the above, information related to the company's performance in terms
of its production processes, its product as well as its export markets is shared
on a monthly basis. Financial forecasts, anticipated profits/losses and so forth
all form part of the CONFO's standard agenda. The philosophy underpinning this approach
is one of empowering employees to 'think and act like the owners of the company'.
How do employees get feedback from what is going on at the CONFO?
Several mechanisms exist to assist with the flow of information related to the CONFO's
discussions. The first and most important mechanism is face-to-face feedback by
a group of employees' manager or superior as well as their CONFO representative.
This is the most fundamental avenue of communication and should be arranged after
each and every CONFO meeting. This avenue cannot be replaced by any other.
A whole range of supplementary mechanisms is also in place. The senior management
team of Saldanha Steel meets one day after every CONFO meeting to give effect to
and implement consensual decisions made by the CONFO. A briefing group system is
in place at Saldanha Steel and important decisions may also be cascaded via this
system from time to time.
The minutes of the CONFO are made available on the Intranet within two days after
each meeting and (paper) copies of minutes are placed on all notice boards by the
secretariat of the CONFO. The Human Resources Department may also be approached
to get a copy of the minutes or in cases where more information is required. The
most salient elements of matters discussed at the CONFO are reflected in the internal
newsletter The Saldanha Steel Express from time to time. And of course, nothing
prevents anyone from asking another employee or CONFO member if something is not
too clear!
The Result?
Recent research indicates that there appears to be no international precedent to
the consensual decision-making approach to distributive matters followed at Saldanha
Steel. Replaced by the notion of 'one team at Saldanha Steel', the antiquated 'us-and-them'
view of management and employees was successfully eradicated at Saldanha Steel.
This is also, to the best of the researchers' knowledge, the world's first example
of a three dimensional model of employee participation.
Looking back over many years of sometimes dealing with very complex policies and
decisions, Saldanha Steel may indeed be described as a value-based, modern company
with employees who 'think and act like owners' - a model for strategic human resources
and people management internationally and South Africa.
Kobus Opperman facilitated the conceptualisation and development
of the CONFO and the associated consensual decision-making process at Saldanha
Steel since its inception in 1997 until early 2005. This case study,
based on Saldanha Steel's circumstances by early 2005, was developed for purposes
of lecturing, communication and discussion, and is not intended as a critique of
the circumstances at Saldanha Steel.
Copyright © 2014 Change Management Facilitation (Pty) Ltd & Conflict
Dynamics cc. The authors assert all moral and intellectual rights. No part of this
publication may be reproduced in any format - electronic, photocopied, or otherwise.